I know I will never always be able to live up to the above axiom, but I sure am going to try like hell to do so, on a daily basis, with everything I do. Surely that goal sounds lofty, but after all, isn't that the point of a goal? Put something just out of reach of the ordinary, so that you have to work just a bit harder in order to achieve it. And speaking of working just a bit harder, today I did just that.
I had been in a bit of a rut lately with work, namely the part of my job that involves selling. It had been a while since I had been on a cold call, mostly because it sucks getting the door slammed in your face over and over again. But today was different, and I can thank my neighbor for spurring me into action. During a casual conversation about my work day I mentioned how there is an entire portion of the Chicagoland area that the company I work for is extremely under represented. While in other parts of the city we literally own the market, in this one region we are pretty much nonexistent, and it happens to be the area in which I now live.
While mentioning this to my neighbor I had the proverbial "A Ha moment", the light bulb went off, I saw the sign, whatever else you want to call it. I decided then and there, mid-sentence, that my new mission would be to grow the region to the point that we will have to expand our business just to keep up with what I am doing there. Years ago I had made some cold calls that never panned out and based on that I had turned my back on an entire region that I deemed uninterested, or just didn't "get" what we had to offer. So for years now I have never even thought of trying to pursue any leads, but would rather try and fight it out in the other markets with the other salesman. Why? I have no idea.
If today was any indication of how the future will unfold though, then I am ready and willing to capitalize. I took my new found drive and capitalized on it. I put myself out there, knocked on some doors and was greeted with open arms. I was right where I needed to be, back on top of my game, doing what I do best, making connections. I killed it today, although it was only a few hours, I was on top, I was making it happen, I didn't have a single misstep, I was exceeding my own expectations. If today was good, then tomorrow should be even better. I know it won't always come as easy as it did today, but that's okay. Because with everyday that passes that goes well, I add firepower to my arsenal, I put the proverbial money in the bank, I sharpen my game, and I add a few more tools to my bag. In other words, I am better than I was the day before. And that's a pretty good feeling.
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